SEO Basics for Beginners – 11 Crucial SEO Fundamentals

Search Engine Optimization (SEO) is a complex topic with many nuances, but it doesn’t need to be. For a beginner, understanding the basics is important enough. In this post, we’ll outline some of the foundational pieces of SEO that, while not exhaustive, will give you a foundation to build from. 

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There are 11 fundamentals that you should know to protect your rankings and keep your traffic coming in.

The importance of meta tags

They provide valuable information to search engines about what your site is about. This includes things like your title and description tags for both web pages and HTML documents. You should always have relevant keywords in your meta tags so that search engines know what kind of content they can expect from your pages.

For example, a meta tag for a web page should include keywords that describe the content of that page. 

The importance of page content

Content, or written words on your site, is one of the most important aspects of SEO. Search engines look at the “Words Per Minute” (WPM) and sentence length to determine whether or not your content is relevant. They also look at how frequently you update your content and what your content is actually about. Google even uses a patented algorithm called “panda” to improve their rankings for different websites. This algorithm can determine whether or not your content adds value to users, or if you are just filling up space with keywords and fluff. 

The importance of link building

Link building is one of the most important parts of SEO campaigns because it provides value to search engines by showing them that your site has been endorsed by other websites. You should always ask websites you are linking to if it’s okay to do so (don’t just assume they will say yes). Also, don’t link to any sites that don’t belong in the same industry as you. This could cause your site to become “blacklisted” by search engines. If this happens, it can be very hard to recover from. 

The importance of Keyword Research

While keyword research can be very complicated, it is still important. Your keywords should be relevant to your website and each other. This can make it easier for websites to detect patterns in your content and increase search engine rankings for those common keywords. 

The importance of anchor text

Search engines look at the anchor text in links to determine how relevant the link is to a specific page. The more words that are used in the anchor text of a link, the more likely it is that search engines will place higher-quality keywords and phrases on the page. Also, make sure the keywords you use in your headers, descriptions, and titles are relevant to the page you are creating. 

The importance of user experience (UX)

User Experience is the main reason that Google values content over links. To build a successful SEO campaign, you must have the proper content on your pages. You must also make sure that it is user-friendly to both search engines and users alike. This will help your site increase rankings, traffic, and sales. 

The importance of Page Loading Speed

Page speed is very important in the ranking factor. It’s one of the top five factors that Google looks at that determines the strength of your website. While server speed can make a difference, there are some optimizations that you can do to help it become more optimized. 

The importance of Mobile responsive

Mobile responsive is a direct need of search engines today. While mobile traffic is still low, it is higher than desktop traffic. To increase your chances of being indexed, make sure you have a responsive website that looks great on all devices. 

The importance of Social sharing

Increasing social shares can help your SEO rankings, but can also lead to a decrease in traffic. It’s important to choose the right social media to show your content and increase social shares. Social sharing is still very important, but you have to be careful with what you share. 

The importance of a human

Search engines won’t always be able to read your website and make links for your pages. That’s why it’s important to have a person that is trained in web search optimization (known as a “webmaster“). Search engine robots cannot decipher the meaning behind what they are seeing in your site, so they rely on humans to provide them with information.

The importance of On-page SEO

On-page SEO is all about making your website as user-friendly as possible. The less work it takes for users to find and read your content, the more likely they are to share it with their friends. 

With all of this information, there are still many more factors that go into SEO. Each piece of information will help you improve your site, but make sure you perform every task in its entirety before measuring the results. It is always recommended to hire a professional SEO company with experience so that you can be sure to get the best possible results for your time and money.

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About SEA

SEA is a full-service digital marketing agency. We offer a complete suite of services that include search marketing, social media marketing, branding, and reputation management. We are truly dedicated to providing you with the highest quality SEO services at extremely competitive rates.

We take great pride in serving our clients with the best SEO solutions in the USA, Canada, and will help you achieve your strategic goals.

To learn more about SEA and our SEO solutions, please sign up for a free consultation.
You can also email us at info@seosexpertagency.com or visit www.seoexpertagency.com