Web Design Ideas for Creating a Website That Drives Results
If you’re reading this, then chances are you have an idea for a website. Websites are more than just interactive bulletin boards where people can vent their emotions. They’re digital representations of your company, product, or organization that need to make a strong branding statement and communicate with your audience.
How much time have you spent thinking about the look and design of your site? We bet a lot, but first, you need to know exactly what you want for your site. What is the vision you have for the site design? Will it be informational, playful, or something else entirely? Do you want to focus on a specific type of product or service? Are you looking to connect with potential customers, or are you hoping to build awareness? Everything depends on how much time and research you’re willing to put into your site.
SEA is a full services web design and digital marketing company based in Charlotte. We have been developing websites for over 8 years and have a proven track record of building effective marketing campaigns that generate measurable results.
Our services include – web design and development, search engine optimization (SEO), social media management and marketing, affiliate management, search engine marketing (SEM), and website automation.
If you need help improving your website’s design or implementing these elements call us at (704) 856-9058 for a free consultation. We’ll help you find a web design and development solution that will get you the results you’re looking for.
1. Make it easy to navigate
When visitors land on your website, they need to know right away whether they’re in the right place and what they can do there. Make it as easy as possible for them to move around your site without getting lost in menus or links that lead nowhere.
2. Provide a consistent brand message
Check out your website and figure out what makes you different from your competitors. That’s going to be your brand. Be the one that stands out as an expert in your niche. Once you’re clear on what your company’s message is, it will help make all of your other online marketing products and services more effective.
3. Build trust
Increased trust means visitors are more likely to make a purchase. When visitors feel like they’re comfortable with your website, it makes giving them information and making a purchase that much easier. Trust in your brand and product is built by word of mouth and referrals from existing customers.
4. Include social proof
This is a proven concept that can improve engagement on your site as well as conversion rates. Social proof is just a smart marketing move that takes advantage of a visitor’s desire to fit in with the crowd. It’s like your website is a party and you want people to come in and show off their crazy dance moves.
5. Optimize for search engines
You may think the days of “SEO” are long gone, but search engine optimization (SEO) is still a vital part of any web design. It’s still an integral part of driving traffic to your website and increasing your visibility online.
6. Be inspired by your competitors
You may not want to admit it, but your competitors are far better at their job than you are. You’d be smart to study the tactics they’re using and take note of the ways they’re convincing site visitors to do what they want them to do. Make a list of what works for them and incorporate it into your own website design.
7. Your site is responsive
If your website isn’t mobile device-friendly, that’s a big problem. Think about how many people will be looking at your site from their phone or tablet, and know that if you’re not optimized for mobile, they won’t stick around long.
8. Create clear call-to-actions
Make it easy for visitors to understand where they should click next. You want to avoid confusing them with different options.
9. Don’t be afraid to show emotions
A lot of people look at websites as if they’re inanimate objects that can’t or shouldn’t have personalities. But your site will be much more engaging and interesting if you make it an extension of your brand, and use creative ways to make a statement. Playful and fun is likely to resonate with your audience more than dry and boring. The key is to not take yourself too seriously!
10. Make it easy to find what they want
People want to find what they’re looking for as quickly as possible, so if you can’t provide that experience you’re going to lose them fast. Every click on your site should lead your visitor closer to their goal, or at least give them a better understanding of where they are and what’s available to them.
11. Focus on user experience
We’ve talked a lot about how you want to make your site appealing from a design perspective, but don’t forget that the user experience is just as important. Visitors come to your site for the information or the service you’re offering. If they don’t find it, they’ll leave and never come back.
12. Make it a one-stop-shop
You want to be the brand people’s go-to for all of their needs. That’s why you need your website to serve as a hub for all of your content and platforms. If a visitor wants to learn about your company, they should be able to find what they’re looking for there, without needing to go anywhere else.
SEA is a top Web Design Company
We’ve been developing websites for more than 8 years and have a proven track record of building effective marketing campaigns that generate measurable results. We know that people are making a decision about where to spend their money, time, and energy. You need to be able to prove that you’re trustworthy and that you have a product or service worth investing in. Building trust is one of the biggest challenges in the online world, and if you don’t have it, no one will entrust their business information, knowledge or dollars to you.
SEA will start from the ground up and design a website that works for your business. We’ll build your website to stand out from your competition and will make sure it is optimized to get found on search engines like Google. That way, people who are looking for what you have to offer to find you, which ultimately means more business. Whether your goal is to expand your current business or market an entirely new product or service, we’ll work with you every step of the way so that you’re getting real measurable results.
Get started today!
Are you ready to start building a website that’s going to help you grow your business? We’re an award-winning digital marketing agency with the expertise and creativity to help you reach your goals. Contact us today and let us know how we can help. We look forward to working with you!
At SEA, we understand the importance of building a website that will help you increase your visibility, draw in more customers, and make it easy for them to find exactly what they’re looking for.
