Ecommerce SEO Services Increase Your Online Store Sales

An E-Commerce business deals in products- it’s sometimes referred to as selling “over the internet. It’s an online retail store. E-Commerce business is and so can be a retailer, wholesaler, or both. Basically, an e-commerce business offers products that are sold over the internet and mailed to the customer.

Is Ecommerce a good Business?
Absolutely! In fact, according to Forbes Research, the eCommerce market was projected at $298 billion in 2013 with $65 billion for B2B (business-to-business). With figures like these, it’s clear that eCommerce is a growing sector of the market and one that investors want to get in on. It really boils down to the individual who wants to start an eCommerce business.

The biggest positives of starting an eCommerce business are:

Ecommerce is a huge industry! It’s a growing market with many companies succeeding each day. For example, did you hear about the new drone being released by Amazon? The biggest selling point is that it makes online shopping even more efficient. Yes, even more than it already is!

By definition, an eCommerce business can be classified as any company or organization that relies on web-based technology to either sell or deliver a product or service to customers. The most common types of eCommerce businesses are retailers, wholesalers, and even digital businesses such as those that offer software as a service.

The aim of e-commerce SEO is to increase sales, the metric you are ultimately trying to improve with SEO.  We always talk about 3 levels of SEO, namely on-page, backlinks, and social.  On-page is the most important, and backlinks and social play a secondary role in on-page optimization.  With that said, for every business, there are different customer acquisition goals that need to be achieved.  For example, if your goal is brand awareness then social media can play a greater role in achieving that goal than a PBN link-building campaign would.

If you are looking for an eCommerce SEO service provider for your business, it could be a tedious task to find a company that will be the best match for your needs.
Many business owners spend days or weeks researching companies by reading their reviews, looking at what other customers have to say about them, and contacting previous clients of the company. Unfortunately, not all those companies are worth your time and money.

What is Ecommerce?

Ecommerce is an online shopping service that enables buyers to purchase merchandise directly from a merchant’s business website. Ecommerce websites can be developed either with traditional web design or with modern web development methods. Besides, eCommerce website development requires significant work and it often requires building highly sophisticated search engine optimization (SEO) capabilities.

Tips for Choosing the Right eCommerce SEO Agency

Although there are hundreds of eCommerce SEO companies available out there, not all of them will be suitable for your business. The first and most important step is to conduct thorough research on different e-commerce SEO companies and you need to evaluate their proposed services in terms of your business requirements.

If you fail to do so, you may just end up hiring an agency that doesn’t meet your needs. Here are some tips that can help you find the best eCommerce SEO provider:

1. Check For Technical Expertise:

Before choosing any company as a potential e-commerce SEO service provider, you need to consider how well they can perform technically. There are lots of e-commerce SEO companies offering to build your website, but their capabilities in terms of web designing and development should be checked.
Since a company that offers to build a website usually doesn’t have the skill to also focus on developing a robust eCommerce site, you may need to invest more money in another company that’s specialized in e-commerce website development as well.

2. Check for Experience:
In case you are planning for long-term work with the agency, it would be preferable to have an experienced eCommerce SEO agency that has enough knowledge about the field and its requirements. There are lots of agencies out there claiming expertise in eCommerce SEO, but most of them don’t know how to create an effective online store. Just make sure that the agency you are choosing has enough experience in creating a successful eCommerce store.

3. Check For Full-Service Or Partial-Service:
Since every business is different, not every eCommerce SEO company can offer a full or partial service. Before choosing any company you need to look for whether they are offering full service or partial service. If they are offering to do only certain parts of the process, then it’s better to choose another one that can fulfill your needs at an affordable rate.

4. Check For Customer Support:
While considering any of these services for your online business, surely you want an e-commerce SEO agency that will provide you with a 24/7 support system.

Struggling to improve your eCommerce site? Call us today to find out how our experienced, certified SEO agency can help you boost sales: (704) 856-9058 or contact@seoexpertagency.com

We offer all services for eCommerce websites including Google search engine management, paid advertising, editorial reviews, and product reviews to help attract visitors to the website already placed on their target keywords by our inbound marketing team that includes strategies such as content marketing and blogging campaigns.

The agency will also offer free content generation via social media outlets like Facebook, Instagram, and Pinterest where we assist with building a following so your brand is established across multiple platforms while providing sales communication through email opt-ins when uploading new products or specials each month.

Our eCommerce SEO services include:

– SEO Audit,

– Keyword Research,

– Content Strategy and Creation,

– Conversion Optimization,

– Onsite Optimization,

– Link Building,

– Product markup,

– Content promotion,

– Social Media Promotion,

– Pay Per Click,

– Google Analytics setup,

– Google Search Console setup,

– Monthly keyword, traffic, and transaction reporting.

We also offer a complete marketing strategy for your e-commerce store. Our overall goal is to get you found on the web by gaining high rankings for relevant keywords using natural search engine traffic.

There are three main types of e-commerce: business-to-business (websites such as Shopify), business-to-consumer (websites such as Amazon), and consumer-to-consumer (websites such as eBay)

business-to-business (B2B):

A B2B website allows businesses to sell their products and services to other businesses, which are usually customers. One of the most common examples is the use of a web hosting company. Though most people think hosting is for websites, it actually encompasses many more things than that, including databases and email services. B2B websites are best suited for large corporations (such as companies in the automotive industry), governments, and non-profit organizations.

business-to-consumer (B2C):

A B2C website uses a “one-stop-shop” approach to allow consumers to buy goods or services from one company, rather than going to multiple companies all over the internet. The most popular example of this is Amazon. They allow you to browse their website and pick out the exact item you want to buy, and then they ship it directly to you. B2C websites attract customers that already know what they want and know how to use the company’s website.

consumer-to-consumer (C2C):

A C2C website allows or encourages people who are not affiliated with a business or other organization to connect and exchange services or products in an online marketplace. eBay is the best-known example of a consumer-to-consumer website; users can list products for sale, bid on items, and sell their own items.

Most of your customers are doing the research before making a purchase decision. In many cases, the results that are shown in search engines have been manipulated with SEO techniques.

The way people interact with the products on their screens is different from how they would interact with physical stores.

Online consumers are more likely to click on higher rankings in search engine rankings which means that it can result in more traffic and conversion rates for online shops

Struggling to improve your eCommerce site? Call us today to find out how our experienced, certified SEO agency can help you boost sales: (704) 856-9058 or info@seoexpertagency.com

We are a USA-based agency that specializes in the area of search engine optimization for eCommerce. We are a boutique eCommerce agency, offering tailored services to our clients. We have extensive experience in driving organic traffic and conversions from high-level search engines such as Google, Yahoo! & Bing. Our team is comprised of specialists with deep industry knowledge and some with over 10 years of SEO experience coupled with our elite understanding of digital marketing trends

In addition to ensuring your company gets more traffic and sales, there’s good news for those just getting into eCommerce: it doesn’t take a brain surgeon to start an online store — no matter what your skill level — and make profits. As long as you set up your store with the right resources, make a plan of action, and take it to step by step, you’ll be successful.

With more than 100 ecommerce SEO case studies we have worked on over the past years and many happy clients on our portfolio; we have proven that we have a unique ecommerce SEO strategy that works time after time.

Online e-commerce is a fast-growing industry, and of course, the more consumers shop online, the more money the company will make. So it is crucial for e-commerce websites to take advantage of their market share and get as much revenue from each transaction as possible. An eCommerce SEO Agency can help you improve your conversion rate which will boost your revenue in return.

Such an important step in making virtual transactions work is to ensure website visitors are not lost in a sea of information by providing easy-to-navigate content and user experience.

What is the E-commerce conversion rate?
E-Commerce Conversion Rate is one of the most important metrics in e-retail. It is a measure of the number of people who complete a purchase once they reach your website.

Ecommerce conversion or purchase conversion rate can be defined as the percentage of people who complete purchases on a website after they begin shopping.

How to calculate E-commerce conversion rate?
To calculate your transaction size (sales) divide it by the number of visitors to your website and then multiply that by 100 to get your exchange percentage (conversion). This result will give you an estimate as to how many visitors need to visit your webshop in order for you to achieve 1 sale.

Example:
You have 1000 visitors on your website.

The average order value is $50.

Your transaction size is $50 per customer.

Let’s say that 50% of your customers complete the purchase. In this case, you will need 200 visitors to complete a purchase in order for you to make a sale; one sale per 100 customers. When calculating e-commerce conversion rates, most companies focus on the percent of sales completed by a certain percentage of visitors, or simply put – the conversion rate for the e-commerce site.

If you want to measure the effectiveness of your SEO campaign, you need to know how many visitors are needed to complete a purchase. You can use our calculator or find some easy-to-use online calculators.

Online marketing and SEO experts use different metrics in order to determine customer conversion rates. Some focus on tracking sales per visitor or customer. Others prefer to use the average value of purchases by visitors or customers, while some track the total amount of orders made per day/month/quarter/year as well as average daily sales/revenue for each month.

What is a good eCommerce conversion rate?
A good conversion rate can be defined in many ways. Some companies have general goals based on their own research and knowledge of the industry, while others will site industry averages. General benchmarks vary depending on the type of eCommerce business, how much traffic they receive, and how much attention they are willing to spend on SEO.

To help you determine your own benchmarks, you need to first decide what makes a good conversion rate? In other words, what is your goal? Do you want to see 1 visitor become a customer or do you want to see 10 visitors become customers? You can also base your goals on your competitors’ numbers in order to stay competitive, but don’t get too caught up in mimicking their success.

“As stated, average eCommerce conversion rates vary between 2% and 3.5%.”

Ways to Improve Your Ecommerce Conversion Rate
There are two factors you can focus on in order to improve the conversion rate of your eCommerce website and increase online sales. These are:

Improving your product’s presentation – use images and video, provide a detailed description, and make sure you feature the product well.

Improve your website’s design to support conversion – make it easy to navigate, use catchy headlines, use high-quality images and videos, provide a personal connection with customers and build credibility with customers.

On the other hand, testing different elements of your eCommerce website against each other should also help you determine what works best for your business in terms of design and layout.

For more detail, you can read our eCommerce SEO article “What is the Best Ecommerce Website Layout?”