Local Search Engine Optimization ( Local SEO )

Millions of customers are looking for local businesses online, but many visitors are still unaware that businesses can improve their website’s visibility on search engines. Local SEO is the best way to increase your business’s online presence, which in turn increases your customers’ ability to find you and increases your chances of ranking in Google searches.

Google is a behemoth when it comes to search engine results and its algorithm updates every year. Your competition for local listing placement is fierce and growing more so every day. One way to fight back and get more visibility is to make your business as Google-friendly as possible.

Local SEO involves the creation of high quality content that is relevant to your geographic location, which will then be useful for users searching for businesses in your local area or neighborhood.

Google looks at a variety of factors when ranking your business. In the past, it has been possible to optimize for local rankings without many of these factors being considered. This is no longer true. A new, highly competitive algorithm by Google called “Penguin” is now more heavily factoring in a business’s visibility and relevance on the web as a whole, as well as citations from directories and other websites that discuss your business rather than just the quality of their website content. Also, the growing popularity of blogs and Google’s increased ability to index them will make local SEO ranking even more important.

Google Business Profile or Google My Business (GMB) listing: This shows to customers and web searchers what your business is about, the type of business you run, and gives the public quick access to more customer-focused information. This makes it a powerful tool for local SEO. Not only does Google Business Profile give your business better rankings, but it also keeps you in front of customers who may be searching for businesses in their area, helping to increase your conversion rates to sales.

Name, address, and phone number (NAP): If you want to make sure that your customers can find you quickly, put your business information in NAP format. This makes it easier for customers to locate your business and helps them to get in touch with you.

Quality of local search citations: Google will only look at the quality of your local search citations, not their number. Local listings from the National Directory of United States Businesses place you in front of potential customers for a fraction of the cost of getting an AdWords listing.

Business Listing on BBB: If your business is done in a professional manner, get your BBB listing up-to-date. This will give you a huge leg up over unprofessional competitors who are just getting started.

Review quality, velocity, and diversity: This is a very important factor in local search ranking. If you want the best results, make sure that you are getting reviews from places like Google and Yelp, as well as independent review websites like TripAdvisor.

Local Unique Content: If you want to keep your rankings high, make sure your website is constantly updated with original content. The more often your site is updated, the more often your business will come up in a search engine’s results. Your site also needs unique content that other sites have not published before.

Google My Business is a huge part of local SEO and can help your business with just about any platform that exists.

Google My Business (GMB) was first introduced in November of 2008. It’s now been around for well over a decade and is still used by many local businesses as the main method to manage their digital presence. So what makes Google My Business so valuable? Is it just because it’s on Google? Well, not really…

As you may know, your business must have a Google+ Page in order to be discovered by searchers on the platform with any significant level of success. This means that any business with a page on GMB is automatically set up for success if they’re using Google as their search engine and/or bing. It’s set up for success right out of the gate. It’s also set up to be discovered by other platforms like Yelp, Facebook, Twitter and more.

When someone does a Google search, they might find your store as one of the results. But how did you show up? You may be wondering how local search works if there are thousands of other businesses in your area that offer similar services and products.

The first step in any local search campaign is to get your business listed on Google Maps. Once you’ve done that, you can use several different channels to promote your business and drive more traffic:

AdWords – AdWords is a free service from Google that allows businesses to advertise to people who are actively looking for services or products. An advertiser only pays when someone clicks on the ad, so there’s no risk if the financial return isn’t what they hoped for.

SEM – Search Engine Marketing is also a free service from Google, but it differs from AdWords in that the person you are advertising to isn’t actively looking for your service or product. The person searching may be looking for a product or service like yours, but if they don’t see it, their search can be just as likely to turn up a competitor you never thought about. SEM focuses on building awareness of your brand and ranking high in search results.

Google Places – Google Places allows businesses to create a list of their physical locations. This information is useful for customers looking for specific locations, but it also provides some excellent exposure to Google Maps’ local search option.

Citation Building – Local search doesn’t just include the listings you create on Google Maps, but also includes citations on third-party directories and review sites. This process is called citation building, and it is one of the most important local search strategies for businesses. Search engines view citations as a sign that other businesses approve of your business, so a citation has the potential to increase your rankings in the local map results.

Reviews and Rating – Like citations, Google and other search engines rely heavily on reviews when it comes to local search. Getting reviews on review sites (like Yelp) is a great way to start acquiring citations as well.

Social Media – Social media is a great way to spread the word about your business. Many people use social media for research before they decide where to shop or eat, so being active on social media can be very helpful for driving traffic to your business.

You can use these channels to cultivate a social following and build a customer base. Once you’ve started getting traffic from those sources, you’ll want to capture more of it so that more people find your business online.

Local search optimization is the process of optimizing your website’s content, structure, and keywords for the purpose of ranking higher in local search results.

If you are a brick-and-mortar business looking to generate more foot traffic with local SEO, this post presents tips on how to best optimize for both desktop and mobile versions of Google Maps. If you are an e-commerce site owner who wants to dominate your home turf in your niche market, this post presents steps on how to maximize your visibility in Google Local Search results.

Local SEO has become a vital part of a successful online marketing campaign. The reason for this is that Google’s algorithm now heavily favors results from brick and mortar stores, restaurants, doctors’ offices, hair salons, and other types of businesses in the same geographical area. If you don’t have an established local internet presence you will be left behind when potential customers search for your products or services. We will explore why this is the case and what you can do to optimize your website with local SEO practices in mind.

When your small business is trying to compete with the big boys, it can be tempting to think that local SEO services are the only way. But when you buy these online marketing services, you might just be throwing your money away.

The disconnect between what these companies claim and what they really do has caused many people to see their unhelpful effects on businesses today. While it is true that a well-executed local SEO strategy can be a great tool for your small business, the problem is that many companies are not professional at all.

If you have ever worked with one of these companies, then you would have realized that the only thing that they do is send you regular emails about their services for your website. They will always tell you to sign up for a monthly subscription and pay them a hefty price to get something done.

Why choose us your local SEO Services provide?

If you have been looking for local SEO services, then it is time to look elsewhere. If you have been using services like this all this while, then you will know first-hand why they are so unsuccessful.

We are a different kind of company and we do things differently. We don’t want to send you emails about our services; instead, we want to help your business grow and achieve the success that it deserves.

If you want your website to be found by customers, you need to invest in local SEO. Once a customer searches for your business on Google, chances are high that close competitors will pop up on the first page. It is no longer simply about putting content on the internet and hoping people find it; instead, it’s about making sure people can find you when they need your products or services. This is the main reason that many customers are turning to local SEO – they want to be able to find you when they need your products or services. Because of this, it is important for small businesses to invest in local SEO and get their websites ranked in the local search engines on Google and Yahoo!

To help out small businesses with the process of making their websites search engine-friendly, we have gathered a number of expert tips on how you can do just that. Here are our local SEO tips for small businesses:

1. Make sure your website is mobile-friendly

– If you want to rank highly in local search engines, you need to make sure your website is mobile-friendly. Google’s mobile-friendly update has thrown thousands of non-mobile-friendly websites into oblivion. Make it easy for customers to access your content and make it easier for them to find you when they need your products or services on the go by making sure that your website is optimized for mobile devices.

2. Make sure your website is search engine optimized

– Many small businesses do not realize that they need to make sure that their websites are search engine optimized. If customers cannot find information about your product or service easily, they are unlikely to come back and buy it.

3. Get a local address and phone number on your website

– Having an address and phone number on your website will greatly increase the chances of someone finding you online. Having a physical location where someone can walk into and talk to a real person is more valuable than operating strictly online. According to recent studies, customers are more likely to buy from a local business instead of from one that is foreign or outside their area.

4. Get good reviews

– Customers are also more likely to buy from businesses that have lots of good reviews on their products or services. This can be achieved by collecting testimonials on your website. When you have good reviews on your website, it shows potential customers that other people have been satisfied with your products or services. It also tells them that they will likely be satisfied if they choose to make a purchase.

5. Use social media platforms to get the word out about your business

– Online is a great way to reach more potential customers, but so is getting your name out there in real life. Social media is a great way to reach your local customers and spread your name around. Post things that will catch their interest and persuade them to come by and check out your products or services.