FAQ

The goal of any marketing strategy is to get customers to find your company and buy your products.

If you want to do this, the best strategies are ones that focus on:
– Creating a unique product or service that potential customers can’t get anywhere else – Being the easiest and most convenient place for people to buy your product – The price of your product relative to other similar ones.

 

One thing to take note of is that:
– Marketing strategies need to be adjusted continuously as the situation changes – Any marketing strategy that works will also include what we call “guerrilla tactics” where you do something out of the box that works very well. These are not included here because they depend entirely on what you can think of, and their success depends entirely on how well they work.
– You’ll need to try many marketing strategies before finding one (or a combination) that really works for your company.

 

Our marketing strategy is to take the following steps:
– Create the perfect product – Then promote it as a direct result of that.
– The perfect product is one that does what we, and everyone else, want to do. Perfect marketing should therefore be one that helps us promote our company in a way that gets people to buy from us.
– We do better if our advertising is direct and honest. We will not lie at all (either to customers or to potential ones) about what we sell, how we make it, and where we sell it.

A digital marketing agency is a company that specializes in the process of getting consumers to buy products and pay for services online through advertising, public relations, and other marketing channels.

 

This might sound basic, but companies can be very creative when it comes to their methods. When you see the way they think, it’s kind of amazing. They use a variety of mediums to attract customers such as email marketing and banner ads. They also create websites and social media accounts for their clients. In short, they are digital marketers who specialize in getting their clients’ services, products, or events seen across platforms like YouTube, Facebook, and Instagram.

Most businesses would like to rank at the top of the search engines like Google, Yahoo! and Bing. But not everyone can do it alone. An SEO agency can help these businesses succeed by doing things like writing optimized content for their websites, building links to those sites online, and helping them build an audience on social media sites. If your business needs assistance with any of these areas, then our SEO agency will be happy to take on your project!

Pay-Per-Click (PPC) marketing is the practice of bidding on keywords that trigger organic Google searches. This type of advertising is paid for on a per-click basis, meaning that you only pay when someone clicks your ad after they see it in Google’s search results. PPC can be an effective way to reach potential customers who are actively searching for what you offer, but it’s not usually the most economical way to advertise because of its cost per impression (CPM).

 

Types of PPC Campaigns

 

Many companies use PPC marketing as a way to generate traffic back to their websites for a variety of reasons, including lead generation, building connections with high-value customers, and getting increased visibility for their brands.

 

If you are just starting to explore PPC, you may be wondering if it’s the right option for your business. One of the best ways to understand exactly how this type of advertising works is by looking at some common campaign types. There are three basic PPC types:

 

Google AdWords: The original PPC option is Google’s AdWords. This is the best place to start when beginning a paid search campaign because you don’t have to worry about choosing the right keywords or bids. Google takes care of all of that for you. You simply choose what products and services you want to advertise, create your ad and pay each time someone clicks your ad.

Email marketing is a marketing strategy consisting of email transmissions sent to a worldwide audience, regardless of the audience’s geographical location. The tactic is used by many companies and organizations, from small independent retailers to large multinational businesses. Although email marketing can be an effective tool for increasing awareness and sales, it has been criticized in some quarters for invading privacy, being too intrusive on recipients’ time, and being overly aggressive.

 

The business strategy behind email uses the immediacy of an unsolicited message to persuade someone to visit a website, purchase a product or service, register for an event, or complete a survey. The content of the message is generally based on aspects of design, including “subject line”, “from the name”, “to the line” (the recipient email address), font size, and color. In terms of effectiveness, this strategy is similar to direct mail marketing but has a lower cost per thousand because it has no postal cost.

Brands are increasingly using social media marketing to build a relationship with their customers. This digital marketing process is unlike traditional forms of advertising because it builds upon its supporters’ beliefs about the brand, and is tailored to fit the needs of its target audience rather than a generalized audience. Brands that use this type of marketing can see higher levels of social media engagement from their audiences because they are already familiar with the brand’s culture and values. This type of marketing often involves offering rewards to loyal customers, or alternatively, brand ambassadors who share information and images of the brand online to build loyalty.

 

In order to create brand ambassadors and build trust with the followers who are most likely using social media marketing strategies for their own companies, it is important for a company to actually have a brand that is built upon positive values. These types of brands often use social media marketing in order to create a more passionate following, thus making them popular with other customers on social media.

Search engine optimization (SEO) is the process of enhancing a web page’s relevance to search engines in order to increase traffic to the site. SEO practices can enhance the visibility of a website or web page in organic results, for example, in a Google search engine result page. Search engine optimization is not limited to the search engines themselves but also includes marketing and advertising campaigns on other websites, including blogs and social media.

 

The objective of any SEO campaign is often measured by its effect on traffic, conversions or ROI.

Social media has gained so much popularity as a marketing tool, it’s easy to believe social media is only for fun. The truth is that social media marketing is the most powerful tool you have available to market your business or product online. It’s not just about connecting with friends or spreading awareness of your company’s brand, though. Social media marketing can be used to generate leads, gather feedback on products and services, build relationships with customers across the industry and even increase sales.

 

Social media marketing is more effective than traditional marketing strategies such as direct mail, corporate advertising campaigns, or broadcast radio. Social networks such as Facebook can provide insights into your target market and give you an idea of what their needs are. You can then use that information to develop a marketing campaign. If a particular audience needs a certain product or service, for example, you can create content centered around the product and make sure it’s easily accessible on social media sites.

Local SEO is the process of optimizing your website for a geographical region. It involves keywords and meta tags that are specific to different regions and cities. As a result, optimizing one’s website for local SEO helps drive more visitors to their site. Website owners can capitalize on this by creating content templates that are optimized for the region they’re targeting instead of trying to create one template that would appeal to all areas around the world.

 

Most individuals are not aware of the fact that creating optimized content and keywords for your website can help attract more traffic than using a template. However, a template can be a good starting point for those who are just getting started in local SEO optimization because it helps familiarize you with the process of writing content. After you have become familiar with the local SEO process and have started writing your own content, then you can move on to creating an optimized template for specific regions.

Is it true that websites with a better user interface and user experience will achieve higher rankings in search engine results pages? It’s quite possible. Google is constantly evolving its algorithm to improve search quality, and software professionals now know that website copy is just as important as visual design. But will UI and UX really make a difference in search engine ranking? And if so, is it better to hire an agency that specializes in this field?

 

As we all know, building a website is just one part of the SEO process. Despite what we’d like to believe, most of the success depends on well-written content. This comes as no surprise to professional web designers who know that user interface and user experience are only two aspects of web design.

A domain authority score is a number rating an external search engine’s trust in a specific website. It is determined by the engines’ evaluation of the website’s backlinks and their own algorithm, which takes into account domain popularity, niche, and site quality.

 

Basically, it is a score that tells you how much other websites trust this website. Google knows what’s out there and they use this to help give your website it’s own ranking on Google.

 

With a negative action, it is not uncommon for sites to lose their page rankings and in some cases lose their ranking entirely. This is why the importance of having a high domain authority and the influence it has on your rankings cannot be understated.

 

The domain authority score itself isn’t set in stone but instead, it ranges from 0 to 100. You can find the highest score from other websites around you by looking at Google SERPs and seeing what others have reported as their domain authority score.

Content Marketing is a powerful marketing strategy, which includes blog publishing and social media posts, that leads to high-quality content consumers will find compelling. Consumers are then taken on different content journeys by the creator, who gets paid for customer acquisitions or loyalty. Content marketing should be used to increase your brand’s visibility and help you convert customers at scale. Without a successful course in content marketing, you may struggle to reach your target audience and make an impact on the market.

Conversion optimization is the process of increasing the percentage of visitors to a website who take an action that leads to revenue for the business. This process often includes techniques intended to increase the number of conversions and decrease the cost per conversion.

 

First, there are three different types of conversion—visitors, visitors who take an action, and new customers.

 

Second, the goal is usually to retain existing customers instead of acquiring new ones. So instead of competing on price with other companies or divulging too much information, your goals could be mostly around lead generation and customer retention.

 

Third, it is not just about collecting information. You want to collect information in a very friendly and conversion-ready way.

A recent update to Google’s algorithm has left many internet users wondering what is happening to the web. Web vitals are a project that aims to answer that question. There are eight core components: trust, content, social signals, links, relevancy/topic consistency, user experience (UX), site speed, and metadata. A website’s “vitals” can be improved with time so websites should strive for these values over time in order to stay relevant to the web and their visitors.

It’s a truism that the more pages someone visits, the more likely they are to buy something. However, when it comes to SEO your site’s load time isn’t just important to those who make the decision on whether or not a purchase is made; It affects search engine ranking. You see, search engines rank pages based on their fast load speed. So if your site can load quickly, it will show up high in search results and potentially increase traffic.

If you want to rank high in search engines, you’ll need to use the right keywords. Don’t worry, though! Here are some strategies for finding out what your target audience is searching for.

 

1. Check your website analytics – What words are people using when they come into your website? This will give you an insight into what terms you need to focus on with your SEO strategy.

 

2. Check your competition – What other websites are ranking for these terms? If you’ve got a strong competitor, chances are they’re ranking for the same exact keywords as you are.

 

3. Read your competitors’ content – See if they’re talking about these very same topics. This will give you an idea of what people are searching for on the web right now in order to find information like yours, and it will give you an idea of what people like best about your niche.

 

4. Do a survey – Get some input from your audience! Do you have a newsletter or email list? Ask them what they’re looking for. Surveymonkey is a great tool for doing this.

 

5. Think about industry trends – What other industries are experiencing growth? For example, if you’re in the fitness niche, consider that many people are getting more into healthy-living and working out these days. This means that it could be important to target terms relating to fitness as well as health and diet.

SEO tools are services that allow users to improve their website’s visibility in online search engines. There are a number of such tools available, and they range from free to extremely expensive. They can help you build links, place your web address at the top of Google search results, create arguments for ranking more highly than your competitors, or boost traffic and make more sales. These can be a very valuable business resource if done correctly but it is important to know which service will work best for what you want the tool to do.

 

The major function of SEO tools is to help you discover and evaluate the competition. If a site is ranking highly for specific keywords, then that site must be doing something right. The SEO tools will allow you to analyze the performance of competitors and get a better idea about what strategies worked for them and what strategies might work for you.

 

There are different categories of SEO tools, some much more useful than others. We will help you get to know these tools which are available for you to use.

 

The first category of tools is free tools. These are the simplest tools that make it possible to quickly check whether your domain is indexed or not and if it has a presence in their search engines. They can also be useful for checking if other sites are using the keyword that you intend to promote.

 

The second category is the paid tools. The top ten here are all ranked in silver to gold level, with five in the gold category. These are serious tools that help people conduct a lot of analysis and test different tactics for their websites such as link building and other marketing strategies. Those who want to be serious must use this type of tool.

 

A third category is the tools used by agencies and companies in their business. These are tools that are used by professionals. They can be extremely useful because they give you real-time results and allow you to analyze your performance.

 

Why SEO tools are important?

 

SEO tools are not only used to help people find their way around the internet, but they also allow them to perform other tasks. These can be anything from discovering the best keywords for their site to researching competitors. SEO tools are important because they are needed because they help people do their jobs in an efficient way.

One of the major purposes of SEO tools is to help people discover what the competition is doing for their site and how to improve its performance. They are also useful for checking that your name never shows up in SERPs. Some tools that have a lot of features make it possible to do this as they include tools such as competitor analysis, traffic analysis, keyword research, competitor trends, and much more.

Google Webmaster is a site that helps Google better understand what your website is about. This tool tells Google, the search engine giant, what your webpage’s content is about and when the webpage was published.

 

This tool also lets you know more about the rankings for your website and where they can be found in search results. It often tells you if someone hasn’t found your website yet or if they have but weren’t able to find it on their first visit.

 

Using the Webmaster tool, you can take immediate action to improve search engine rankings by checking what the keywords are and where they are on your webpage.
The Webmaster tool also helps Google to train its algorithm and help it better understand your website’s content. This is done by reporting when a webpage is published.  Images within the webpage’s content also play a role in this process as Google uses these images to figure out if there’s a match from an image on a webpage or not.

 

Is Google Webmaster free?
Yes, the tool is totally free to use.

 

What does Google Webmaster mean for content producers?
When you publish your webpage or blog, you can use this tool to have Google get to know what your website’s content is about. Google also lets you know if anyone has been looking for your website and didn’t find it on their first visit. If they did find it at some point later, you get to know if they found it on the first try or made a new visit.

 

What is the difference between Google Analytics and Webmaster Tools?
Google Analytics gathers data about your website. It does this so that you can understand how people view a webpage’s content and what they are looking for when they visit a webpage.

The Webmaster tool, on the other hand, lets you know how people find your website and when they find it. It also tells you if they found your website on their first try or made a new visit later.

By using the Webmaster tool, you can also check stats about the links pointing to your webpage and its ranking in search results.

Google Analytics is a free website traffic analysis service offered by Google that generates detailed statistics about your website. It’s a win-win for both you and the company, as you get data to understand your users, and Google can offer better services to their users.

 

Here’s how it works: You install a small piece of code onto your website’s pages. This code will track all of the traffic on your site, including things like location, platform type (computer or phone), and browser type. Google Analytics then stores the information. When you visit a page, Google will look at the HTML code on that page, and compare it to the data they stored. If they see any difference (meaning something has changed since they last checked), they’ll know that and can analyze how much traffic comes from one, two, or three specific devices.

 

They’ll also be able to tell you how many visits came from one country or another. Geography is also important, so you can see which countries have the most traffic to your site or which cities have the best audience.

Once they’ve gathered all that information, they’ll show it to you in various ways.

 

Is Google Analytics free to use?
Yes! But you can download and install the plugin for your site for free. Or you can update a code snippet from the Google Analytics website.

 

Where can I download the code snippet?

You can download it from their website here: https://ga-dev-tools.appspot.com/

 

How do I know if I’ve properly installed Google Analytics on my site?
Google recommends installing a plugin, but if you’d prefer to control your own environment, you can also install it in one of two ways: by adding a single line of code to your site’s HTML, or by using a third-party web service.

 

If you’re using a third-party web service, you can use Google Tag Manager to install the code without making any changes to your site’s HTML.

 

How do I know if the snippet was installed correctly on my site?
You’ll see a new icon in the top corner of your website. If you click on it, you’ll see a page with all the information about your site that Google has gathered.

“Google Tag Manager is the most popular tool for managing HTML, JavaScript, and other tags on your website.”

 

Google Tag Manager owns an immense database of scripts that can be applied to any website to improve performance or user experience. It’s also become a favorite among digital marketers. With that said, it’s no wonder why so many people share their knowledge and insights on this platform. Let’s take a look at the most useful and noteworthy insights.

 

Google Tag Manager is a Code Management Tool Everyone Should Use

What do you get when you combine HTML, JavaScript, and other tags? A website, right? Well, yes and no. Some of your tags that are essential to your website might not fall inside this category. Here comes Google Tag Manager to the rescue—a platform that allows you to organize your scripts under one single domain name.

 

Luckily for us, Google Tag Manager has made it a lot easier to build upon your website without having to worry about how scripts will affect your visitors. Two things, in particular, make it an essential tool for any marketer:

 

An HTML, JavaScript, and other tag libraries. Chances are that you’ve been using several scripts on your website. Google Tag Manager takes the guesswork out of this process by storing only the most useful ones into a centralized domain name.

 

What is the difference between Google Analytics and Google Tag Manager?

Google Analytics is a free analytics tool that can show you the performance of your website. Using Google Tag Manager you can organize and control the tags on your website to improve performance

The other thing is that you can actually control how scripts are applied to your website. Some of these scripts might have adverse effects on your website’s visitors, and Google Tag Manager lets you know about it.

 

Ever wonder what is Google Tag Assistant? A popular, free tool created by Google to give you the ability to help manage and optimize your website through a platform that you can use on any device.

 

In this post, We’ll be going over four reasons as to why it’s important for your website to have Google Tag Assistant as a part of your marketing plan.

 

3 Reasons Why Google Tag Assistant is a Necessity for Your Website

Here are four reasons why Google Tag Assistant is a necessity for your website.
It’s easy to use – If you’re using a Mac computer with Chrome Browser, then you’re good to go. If you are using Windows, simply download the application through Google Chrome and then install it on your computer. Once they’re both downloaded and installed, now you can customize and edit your website from anywhere there’s an internet connection.

 

How to find Google Tag Assistant?
1. Once you’ve downloaded Google Tag Assistant, go to the application and then click on “File” at the top of your screen. Then choose “New” and enter a name for your project. Click on “Save”.

 

2. After you’ve named your new project, open up the Toolbox from the side menu (located on the left-hand side of the screen). From this point, you can use Google Tag Assistant is an A/B testing tool as well. Click on “Select” and then choose the correct version. Click on “Save” to finish editing your project. Once you’re done with this step, you can go back to the Toolbar and find it there under the Project Name of your choice.

 

3. The Google Tag Assistant is located on the left side of your computer and all you have to do is click on it within your Toolbar (to open it up) and there you will be able to find a list of all the features that are available for your website. Four Types of Reports Available

 

1. Summary – After you’ve selected “Report” under Google Tag Assistant, you can choose your type of report. You can create a summary report to view your website traffic or clicks by country/region as well as by device OS and language.

 

2. Detailed – The next report will be the Detailed Report, which allows you to break down traffic by day, week, month, and all-time based on the data that’s been collected about your website.

 

3. Events – If you’re going to use Event Tracking on your website, then this is the report you’ll want to check out. Reports will show how many of your visitors have interacted with certain page elements, such as a button or link.

 

4. E-commerce – If you’re using e-commerce tracking on your website, then this report will show you who purchased what item and what their total order value was if they did purchase anything.

Google page speed insights is a site that lets you know how fast your pages load, and how well they’re optimized. You can use this information to learn more about what’s making your pages slower and faster, as well as get tips on how to fix them.

 

For the most part, it’s a good tool, but there are occasional bugs. One of them was affecting many users, which made the site completely unavailable for around 8 hours. That bug has since been fixed, but you can read more about it here.

 

To access Googlepagespeed Insights follow these steps:

 

1. On your computer go to google.com/pagespeedinsights and click through to get started.

 

2. Enter the URL of your site followed by /insights. For example www.example.com/insights on the next screen, the viewport field is where you can enter the width and height of your site or device’s screen. You can check that with tools like Google Chrome DevTools, or by checking from within developer tools that come with browsers like Internet Explorer, Firefox, and Safari.

 

3. Next up click through to analyze your page.

 

4. On the next page you’ll be asked if you’d like to edit the entry for a page, for example for better images and so on. The first option is to use this as a starting point. Choosing that will find errors and performance issues on your site in order of priority.

5. Next, choose where you’d like Google to point at your images from the image-set dropdown, as well as which version of HTML elinks should be searched.

 

SEO is short for Search Engine Optimization and it’s the process of trying to increase the ranking of a website higher in search engine result pages. Google uses its algorithm (secret recipe) to decide which websites are most relevant for your search query and rank them accordingly. There’s a lot more you could read about SEO over at Google’s Search Engine Optimization page, but if you’re interested, just click on this link.

 

But what’s the exact algorithm that Google uses, and how does it work? Is there a formula? Does the algorithm change with time? Let’s have a look at what Google has to say about the subject on their blog.

AdWords is the system used by Google to place advertisements on websites. It’s a helpful tool for businesses and organizations because it allows them to target specific customers based on their search history, location, and other factors. In order to use this system, an organization has to join one of these three tiers of advertising:

 

On-site ads are small text links contained within the website itself; they appear when a visitor clicks on a keyword. The organization can also choose to link away from the website and place a banner advertisement on its partner’s website as long as they have signed up with AdWords.

 

Off-site ads are larger text links that are not contained within the website, but rather appear on third-party websites such as Yahoo! or Google’s own homepage. The organization can select one of these options depending on their preference and advertising budget. Finally, mobile ads are unobtrusive, targeted advertising messages placed on a mobile device such as a smartphone or tablet. They are designed to be small, yet effective, and track customer behavior in order to deliver relevant advertisements with high click-through rates.

 

It is possible to receive free AdWords advertising by joining the Google AdWords Grant Program. This program provides part of the cost of advertising for social and environmental organizations that work to advance public welfare around the world, such as charities and nonprofit organizations. The Grant Program will pay for all eligible advertisements for up to 2 months, after which applicants must become paying customers or cease all advertising.

Have you ever noticed that many of the ads on Google are targeted generally towards a profession or topic? If not, this is probably because those searches are too general and don’t show relevant results. However, if you know what you’re looking for, then a particular search engine can help. The latter is exactly how Google’s new keyword planner tool works. It’s basically like any other search engine but it specifically targets keywords based on your selected job or topic of interest.

 

Google has been doing keyword searches for quite a while now and they even have an option to create custom searches. The new planner tool simply allows you to combine the two search engines so that you get targeted results based on what you’re looking for.

It’s also useful for businesses looking to expand through advertising. With this keyword planner, marketers can find out what people are searching for in their field as well as come up with better ideas for a campaign of their own.

Black hat SEO techniques are those that employ techniques like spamdexing and keyword stuffing, which are designed to give web pages a higher ranking in search engine results pages. These techniques can be detrimental to user experience because they often involve tricking search engines rather than providing the best content for human visitors.

 

White hat SEO strategies, on the other hand, generally incorporate tactics such as employing quality content with relevant keywords, community involvement, and participation in online debates. Although white hat SEO can be done by itself, it is usually complemented with other activities, including inbound marketing and social media marketing.

 

Which is better white hat SEO or black hat SEO?

When someone asks this question, they are often asking which kind of SEO is more effective. Both black hat and white hat strategies can be useful for different purposes. Black hat strategies tend to bring visitors to your site in the short term, but these visitors are often not interested in buying products or services and may even steal content from your site. White hat strategies can help you build a positive Google ranking that brings organic traffic to your site over time.

Social media marketing, or SMM, is the professional practice of promoting products and brands on social networks such as Facebook, Twitter, and Instagram.

 

“SMM is inherently a low-cost marketing solution. A company with a website can effectively advertise their brand in multiple places at once by spending its budget to create content that goes viral.”

 

What are social media marketing examples?
Here are some examples of popular social media marketing campaigns:
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, and LinkedIn.

 

Social media marketing is being done in many ways. One of the most popular ways for SMM is by using paid advertising services such as Google advertisements, Facebook Ads, and Instagram ads. These services are all very similar in the sense that they are basically advertising on social media websites with a goal to promote a brand or product to reach a certain demographic.

 

What are the benefits of social media marketing?
There are many advantages to using social media for business. Here are a few examples of those advantages:
Social networks can help businesses form strong relationships with their current customers as well as gain interest from potential new customers. This is beneficial to the business in two ways: first, because it allows them to reach out to more people and unique demographics, second, because it creates a personal connection between the customer and the brand that they can trust and form an emotional attachment with.

 

Social media marketing allows companies to reach their target audience. While using social media sites, businesses should create engaging content that connects and engages with their audience. For example, if a company wants to promote its product on Facebook, it needs to post relevant posts and photos that correlate with its brand and products. Otherwise, it will be obvious that the post is being placed there for promotional purposes rather than personal use.

 

Which social media is best for advertising?
The most popular social media platforms for advertising will change over time, but as of April 2017, Facebook Ads and Instagram Ads were two of the most popular. Another option could always be to start with Facebook Ads and move to the other platforms after they have received enough success on Facebook. However, it’s important to make sure that you’re able to capture your target audience on each platform.

 

Which is better for marketing Facebook or Instagram?

They both have their advantages and disadvantages. Although Instagram is growing in recent months, Facebook is still a more popular social media site. Plus, more people are connected to Facebook than any other site which gives you a larger audience to reach out to. Another huge advantage that Facebook has over Instagram is that it provides more data and advertising options than Instagram does.

PPC stands for Pay Per Click. It is a marketing tactic in which advertisers pay internet-based businesses and individuals to display their advertisements on websites. According to the definition, it is more than just advertising: advertising refers to the practice of companies sponsoring products and services while PPC is an online marketing technique in which a company pays an advertiser based on how many clicks the ad receives from visitors of that website.

 

How does pay-per-click work?
Pay Per Click is a cost-effective, high-quality marketing tool. It is a powerful method to gain more visibility and sales for a company’s products or services. Pay Per Click ads do retain the attention of your potential customers, they are often more enticing than standard banner ads. Pay Per Click means that you can target your audience online resulting in a high return on investment in advertising and leads.

 

Ad campaigns can be set up to run periods of time which range from one day to month. You pay for each click that your ad receives, so the more clicks you receive, the smaller your cost per click will be. Pay Per Click can be used to advertise all kinds of products and services including blog posts, ringtones, directories, software, e-books, and affiliate offers.

 

Pay Per Click is the process of paying for an ad on a search engine based on the number of people who see it.

 

It’s really easy to set up a Google AdWords account and run a pay-per-click campaign.

 

Why is pay-per-click important?
Unlike most marketing strategies, for example, magazine ads or billboards, PPC doesn’t cost you a huge lump sum of cash. You only pay when your ad is clicked on. So if the campaign doesn’t work on the first day or first week, you don’t waste money.

 

And because it’s so inexpensive to advertise on PPC, you can try out a ton of different ads to see what works best for your niche. That’s incredibly valuable information that would be hard to figure out any other way.

 

Pay Per Click allows you to test out different designs, copies, and images. You are essentially handing the ad creative over to a skilled professional, which will produce better results for you.

 

The types of ads you can run include text ads, image ads, and video ads. All of these various versions of the ads are more likely to get more clicks because they appeal to your target customer base; these people are also more likely to be interested in the products you’re running PPC commercials for.

Conversion Rate Optimization (CRO) is a subset of Conversion Rate Engineering (CRE). It is about testing and iterating to find the changes that will result in a higher conversion rate for your website. A high conversion rate means more leads, buyers, or users – however, you want to measure success.

 

The goal of CRO is to optimize your website in order to increase the percentage of visitors who turn into customers or produce some other desired outcome. The goal isn’t to make your conversion rate as high as possible – it is to improve upon what you already have.

 

Google Analytics provides the tools for measuring your website’s success, but that doesn’t mean that you should just throw the data at the wall and hope it sticks. You need to test changes and optimize your conversions in order to find changes that will produce a higher conversion rate.

 

How do you optimize conversion rate?

Conversion rate optimization is a scientific process. You need to find out what the visitors to your site are doing, and then make changes that will increase their likelihood of taking the desired action.

 

There are tons of things that you want to test and test again until you find something that works for your website. The key is to work with Google Analytics and use it correctly in order to identify ways to improve your conversion rate.

 

The first step is to determine what you want and need from your users.

 

The first thing you need to figure out is how your visitors are getting to your website. There are three main ways that people can get to your site:

 

Browsing directly from Google Search results. From a direct referral from another website (SEO). From a paid advertisement.

 

What solution do you need?

Do you want more traffic, or do you want more sales? It all depends on what it is that you want from your website and what type of users are coming to it.

 

Bearing in mind the type of users that you want to attract, you need to determine what type of conversion path will get them to your website. If it’s traffic – then you’re in luck!

 

If it’s customers, then you need an email sequence to convert them. Perhaps they’ll start by signing up for your newsletter. Then they’ll be offered a free report or special at checkout. Maybe they’ll offer to become your customer and receive a discount.

GTmetrix is a web-based service that generates detailed reports on the performance of your website and identifies its most critical weaknesses. A GTmetrix report is generated by crawling the site, fetching each page, running tests on it, and comparing it to a set of best practice rules.

 

GTmetrix is used to compare two URLs and find out which one loads faster. For this comparison, GTmetrix crawls both pages at the same time and measures where they render in pixels (rendered pixels/loaded bytes per second). The lower the number of rendered pixels per loaded byte, the faster the page.

 

GTmetrix report is only one part of your website performance optimization strategy. For example, if you see that your homepage is taking a lot of time to load, you will want to know the cause. You’ll need to look at your server logs or application logs to find out what’s going on and improve performance from several angles by using various tools and techniques.