9 Most Important Local SEO Ranking Factors in 2022
In search engine optimization, the factors that dictate success are always changing. Expanding and evolving as technology evolves. So what does that mean for SEO in 2022?
In this post, we’ll cover all the top local ranking factors you need to know about in order to succeed in a local SEO rankings race. We’ll also show you how your website itself can be a powerful tool for getting more customers from your vicinity! Let’s get started …
What is Local SEO?
Local search starts with a local business website. Many small businesses think of it as a point-of-purchase system, whereas larger businesses see it as a way to get in front of their customers. Either way, they need to make sure that they’re not there just for show.
Below we’ll go over exactly what local SEO is, and how you can add more power to your site for compelling traffic from the local area.
1. Google My Business
Google My Business is the most important ranking factor for local SEO. It’s one of the first things a searcher sees when they search. There are many other factors that can influence your ranking, but Google My Business will be at the top of the list.
This is why it’s essential to have a quality website with proper phone numbers and contact information, accurate location information, and good architecture.
2. Facebook Reviews
One of the most effective ways to get more customers is to get reviews. That’s why Facebook Reviews are a vital part of local SEO.
You can even use them in Facebook ads. If your business is able to gather significant reviews, you can even target nearby people with a specific type of marketing campaign. These features will allow you to expand your reach and generate more income.
3. Reviews in Other Local Directories
There are many local directories you can use to get your business on the radar of local searchers. These directories are often quite easy to submit to, and their benefits will make it worth your while.
The main thing here is that you need to focus on sites that are relevant for your business and those that have a good reputation with search engines. If you choose an irrelevant site, this might hurt your SEO efforts more than help them!
4. Repeat Customers
Repeat customers are King. In fact, they’re the only type of customer with whom you can really build a cash flow. Having repeat clients means that you’re doing something right in terms of client service and satisfaction. This will get your business more reviews, which will lead to more customers. And this is the circle of local SEO results!
To increase the number of repeat customers, you need to put effort into attracting new clients as well as keep them happy when they come. Also, try to think about what you can do for local SEO in terms of special offers, discounts, and coupons. These things seem small but they are very important.
5. Locality
When you get a customer from Google, they will often be searching for a product or service that they want to buy nearby. This is why it’s important to put a strong emphasis on locality when doing SEO for your business. As companies like Google and MailChimp require your exact physical address, it’s critical to include this information on your website.
Also, this will help you with building citations, which is another local ranking factor. Make sure that your company name, address, and phone number are consistent on all of your files (and in all of the places you update). This includes social media sites.
6. Reviews on Social Media
Many reviews important for local SEO come from social media. You need to pay attention not just to Facebook reviews but also to other sites like Yelp and TripAdvisor. These sites have their own marketing strategies, and you need to follow them to benefit from their features.
People love to share the good and bad reviews of local businesses. This is especially true for those businesses that provide good value for money. You need to take advantage of this by offering special deals or discounts. This will inspire more people to leave reviews and this will help you with your local search efforts.
7. Up-to-Date Content
Updating your content is a vital part of local SEO. If you don’t update your website often, it will be harder to get traffic and increase your visitors. Updating your website regularly ensures that you have more chances to show up on the first page of search results. People do not want to go to sites that are outdated, this just doesn’t feel right. So please remember this when you’re doing local SEO work!
8. On-page signal
On-page search engine ranking factors are the ones that have to do with the way your website is designed. The most important on-page signal are:
Keyword opportunities: Keyword opportunities are very important for local SEO. This is why you should use them as often as possible in content. For example, if you’re selling mobile phones, it’s a good idea to include keywords such as “free phone cases” or “free phone accessories”. This will help with your local SEO efforts and can generate more business.
Keyword research: One of the most important strategies for local SEO is to give your customers what they want. This means that you need to do keyword research and get some long-tail keywords so that your business can be found in the best way possible.
9. Website Architecture
You’ve probably heard the term “architecture” a number of times when it comes to SEO. In the world of local SEO, this refers to how your website is designed. It refers to the visual organization of your content and how it’s presented to searchers. If you get this right, you’ll definitely put yourself in a better position when competing with other local businesses.
This is why you need to take the time to optimize your website for local SEO. You should do this by hiring an expert (such as us!) who understands the local SEO landscape and can help you with the appropriate techniques. This includes content, keywords, images, and so on.
SEA is an experienced local SEO agency
We are a professional SEO agency that has a special focus on local SEO. As our motto is “SEO is not rocket science”, we try to make things as simple as possible for our clients. We help them with all their local SEO journeys and offer them the best solutions for their businesses.
Ready to improve your local SEO?
If you want to use the best local SEO tactics, contact us. We can help you get a step closer to local search engine dominance.
For more information about local SEO and how we can help, please visit our website www.seoexpertagency.com or call us on (704) 856-9058 for a no-obligation chat about your requirements.
