What Services Do Digital Marketing Agencies Offer?
Digital marketing services can help your business to lead the way in digital marketing innovation and development. These include website design, search engine optimization, social media management, digital advertising campaigns, and other forms of online marketing.
These products offer a range of services that allow businesses to make use of their resources efficiently. They are an attractive option for SMBs that are limited on both time and budget. Their online systems also provide tools such as Google Analytics so that business owners can analyze their campaign results more easily.
Digital marketing services include:
Website design and development
These involve designing your site and making sure that it is mobile responsive, optimized for search engines, and is compatible with your business needs. This can also include the creation of dedicated mobile app versions. Depending on the package you purchase, these services can also come with web hosting as well as up-to-date security measures so that you can be sure that your customers’ information is safe.
Search Engine Optimization
Search engine optimization will help to increase your ranking in search engines such as Google so that customers can easily find you. This involves getting the right keywords and online optimization of your content so that you rise through the search engine rankings.
Content creation
This involves creating content for all your channels across your website, blog, emails, and social media accounts. These should all be relevant to your business goals and they are usually produced on an ongoing basis. This is also known as “inbound marketing”.
Social media management
This involves having someone who can effectively manage your social media channels for you. This will allow you to save time and maximize your exposure on the various platforms that people use for social engagement, such as Facebook and Twitter.
Email marketing
This involves creating relevant email campaigns for your business so that people are more likely to open them, click-through links, and respond. These can also be automated so that you don’t have to constantly monitor them on a daily basis.
Digital advertising
This will allow you to advertise on various social media platforms, as well as on search engines and even on mobile devices. This involves banner ads and is a cost-effective form of advertising.
Website maintenance
This involves keeping your site up to date so that it remains compliant with search engine standards. You may also need to update your content regularly, monitor social media channels, and perform other basic maintenance tasks. Many agencies now offer an ongoing service that allows you to make regular updates with a monthly fee.
Online marketing
This involves sending customers to your website, encouraging them to share content, and creating a more personal relationship. This is known as “inbound marketing”.
Digital analytics
These services will provide you with the tools needed to track how well your online marketing campaigns are performing, such as Google Analytics. This will allow you to analyze how many people are viewing your site, how much time they spend on it, and which keywords they use when searching for your products or services.
Search engine marketing
This involves setting up your company’s website and then optimizing it with the right keywords so that you can rank highly on search engine results pages. You’ll also need to ensure that you are using the correct keywords whenever you post content or promote your business on social media channels.
Marketing automation
This involves having an automated system for sending customers to your website, as well as for optimizing it for search engines and then monitoring the performance of your campaigns. This will allow you to take advantage of marketing techniques such as cold calling and emailing.
Analytics
Many digital marketing services also offer analytics so that you can understand how well your digital marketing campaigns are performing, including Google Analytics. This information can be used to make changes in your campaign tactics so that you can improve the performance of your website and social media channels.
Lead generation
Many digital marketing services provide lead generation forms that customers can use to request information about your products or services. This can then be tracked so that you can make adjustments to your marketing campaign strategies.
Online branding
This involves having a company logo that is appropriate for your business, as well as a professional image and brand identity online. These elements will help customers to associate your brand with the message that you are trying to convey.
Content syndication
Many digital marketing services will provide you with a platform for publishing content, such as blog posts and ebooks in an effort to reach customers and generate leads.
Choose SEA for all your digital marketing services
Whether you’re looking for a partner to help you grow your business, or you’ve come to the realization that you need someone to handle all your digital marketing needs, SEA is here for you.
We know that starting a business can be daunting. There are so many people standing in your way of success and it can be difficult to know who to trust with your most valuable asset: Your company’s reputation.
SEA is different from any other digital marketing agency because we only work on one thing: Our clients’ websites. We specialize in Web Design, Web Development, Graphic Design, SEO, and SEM. We’ll be launching our own website soon and we’ll be the first to let you know when it’s launched!
We’re not just here for clients though. As a full-service digital agency, we work with companies that are looking for any party involved to help them out as well.
Contact SEA today at (704) 856-9058 to find out how we can help you grow your business.
